Breakthrough era.
Breakthrough era.
Leading a brand into its breakthrough
era.
Here we explore the remarkable breakthrough achieved by a aerosol valve technology company following a rebrand.
The client had a highly innovative product they were launching to the global aerosol market. Their goal was to attract investment and licensing partners for a valve that could potentially change the future by significantly reducing harmful gases in the atmosphere.
Note: This rebrand was executed through a collaborative effort with a team of experts as part of the Transform programme. For confidentiality reasons, I have not used the brand and product names. I (Abbie Allis) served as the project lead and brand strategist, and designed the initial stage visuals.
The task was to rebrand the company, create impactful messaging, develop a compelling website, and design an exhibition stand for a crucial trade show in Paris. The stakes were high, with success hinging on converting just one lead - a lead of a major player in the global beauty and skincare market no less.
The Challenge
Discovery Workshops: A series of workshops were conducted with the client to gain a deep understanding of their brand, business, potential customers, and growth objectives. Armed with this comprehensive insight, the brand's verbal and visual language was crafted.
Rebranding: A new brand identity was developed to reflect the innovative and environmentally-friendly nature of their valve technology. This included a logo, updated visual brand, and messaging that highlighted their commitment to sustainability and technological advancement.
Website Development: The new website was designed to showcase the company's groundbreaking technology and its benefits.
Exhibition Stand: An eye-catching exhibition stand was designed to attract visitors and facilitate engaging demonstrations of the valve technology. The stand was both visually striking and informative, providing a hands-on experience for attendees.
Delivery:
The trade show proved to be a tremendous success. The exhibition stand attracted a constant stream of visitors, allowing the company to fully showcase their innovative technology.
The valve technology, which uses harmless gases such as compressed air to power aerosols, needed to stand out and highlight its environmental benefits. It did just that, with many visitors declaring the product the most innovative at the show.
But did they get that lead?
The Result
By elevating the company’s brand and establishing a compelling presence at a crucial trade show, the company achieved a long-awaited breakthrough: A lead with a leading global skincare brand (Beiersdorf, Nivea), marking the first adoption of their technology. With many other prestigious brands now following suit, this innovation is set to significantly reduce the environmental impact of aerosols on the atmosphere.
Proving a brand can help change the world!