Tradition. Tech.
Thriving Futures.
Aurelia is an innovative tech company on a mission to revolutionise Italy’s viticulture industry, supporting winegrowers in finding practical and cost-effective solutions to the challenges presented by climate change, ensuring the long-term sustainability of family businesses and the environment for generations to come.
DELIVERY:
+ BRAND STRATEGY
+ BRAND IDENTITY
+ BRAND GUIDELINES
+ WEBSITE STYLE GUIDE
Aurelia approached us with the challenge of creating a brand that would resonate deeply with their target audience while remaining robust and adaptable for global growth. The brand needed to honour the rich traditions of winemaking, respecting the practices and heritage of Italian viticulture, while also embracing a modern, innovative identity that encourages tech adoption in the industry.
THE CHALLENGE
OBJECTIVES
+ Elevate the brand to build credibility and trust.
+ Build a brand that will support their growth aspirations.
Aurelia Logo Design.
The logo captures the brand’s essence with thoughtful details that convey approachability, community, and innovation. Subtle curves in the central lines of the ‘A’ and ‘e’ create a rounded, inviting feel, almost like a friendly smile that signals openness and warmth. Further enhancing the sense of unity, the ‘r’ gently curves around the ‘e,’ while the letters are drawn closer together and sized for a cohesive flow.
The icon is composed of a repeating pattern derived from the structure of the ‘A,’ carrying multiple layers of meaning. Its sun-like form evokes thriving growth, symbolising Aurelia’s dedication to nurturing a vibrant, sustainable future. This shape also nods to community coming together and reflects the tech aspect through its resemblance to a loading icon.
